Coerced creativity.

When people drop in and see what we are up to as far as research and development, their first reactions are always the same — “What the fuck?!”

Between the frenzied writing on the walls and windows, the arrows adjoining ingredients that your brain is telling you could not possibly work, and the absurd methods used to obtain the final product, there is certainly an internal understanding that the outside can’t comprehend.

A couple days back I was asked the frank question, “How do you come up with your dishes?,” the only response I could think of was, “I don’t.”

You see, we gave up learning from a sole person. Instead, we can only advance our culinary knowledge based off of the interactions we have with one-another. We are each other’s Litmus Test.

If you think you are the best, you immediately shut down any chance of gaining someone else’s cognitive thinking. But with an open forum of creative planning you will ALWAYS have the best results.

We came to terms with this during the planning of our “Sharkula” dish for the artists-themed dinner. In order to be truly random like him, we had to blindly select ingredients one by one until we had the main components.

Sweet potato, orange, rock candy, fish, and honey. Find out how they all come together at the December 12th Pop-Up.

“Creativity is just connecting things.” – Steve Jobs


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